Exemplification in Communication - the influence of Case Reports on the Perception of Issues

This volume explores uses of exemplification and the influences of examples on the perception of issues. For journalism and mass media researchers and scholars.

List of contents

Contents: Preface. Exemplification in Communication. Exemplification in Practice. Information Processing. Exemplification Effects of the News. Exemplification Effects of Fiction and Quasi-Fiction. Toward Exemplification Literacy.

About the author

Dolf Zillmann University of Alabama, Hans-Bernd Brosius University of Munich

Summary

This volume explores uses of exemplification and the influences of examples on the perception of issues. For journalism and mass media researchers and scholars.

Product details

• Authors: Hans-Bernd Brosius, Dolf Zillmann
• Publisher: Taylor & Francis Ltd (Sales
• Languages: English
• Product format: Hardback
• Released: 01.05.2000
• EAN: 9780805828108
• ISBN: 978-0-8058-2810-8
• No. of pages: 166
• Dimensions: 158 mm x 234 mm x 17 mm
• Weight: 445 g
• Subjects: Humanities, art, music > History; Social sciences, law, business > Business > Individual industrial sectors, branches