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Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators.
List of contents
Introduction
PART 1: Becoming a PR Educator 1: Education as a Calling 2: Becoming a Professor 3: Engagement in the Profession
PART 2: Public Relations Education (PRE) in Context 4: An Overview of Public Relations Education 5: General Points of Teaching and Learning in Higher Education 6: Frameworks and Outcomes for Teaching PR
PART 3: Approaches for Teaching and Learning Befitting PRE 7: Know Yourself, Be Yourself 8: Curriculum Development and Course Design 9: Assessing Learning
APPENDICES Appendix A: Pretenure Performance Tracking Tool Appendix B: Example Course-Management Documents Appendix C: Suggestions for Curricular and Extracurricular Teaching and Learning Appendix D: Helpful Resources Appendix E: Example Public Relations Program Assessment Plan Components Index
About the author
Peter M. Smudde has had 16 years of industry experience, including an executive-level position and consulting, and 22 years as a professor of public relations. Dr. Smudde holds the rank of professor and for nine years has been the associate executive director of Illinois State University's School of Communication in Normal, Illinois, where he also was the coordinator of the PR program, which has Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA), and was a faculty adviser for Public Relations Student Society of America (PRSSA) chapters for 14 years.
Summary
Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators.
