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Develop an in-depth understanding of the shifting complexities of global business environment
International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman is the ideal text to help you understand the complexities of the rapidly changing world of international businesses through practical, theory and analytical frameworks.
List of contents
- List of Figures and Tables
- Preface
- About the Authors
- Guide to the Case Studies
- Publisher's Acknowledgements
- Frameworks for this Book: Our Approach to the Study of International Business
Part 1 The World of International Business
- An Introduction to International Business
- General Frameworks in International Business
- Multinational Enterprises, Innovation and Competitiveness
Part 2 The Environment of International Business
International PoliticsInternational CultureInternational TradeManaging International FinancePart 3 International Business Strategies
Multinational StrategyOrganising StrategyCorporate Strategy and National CompetitivenessPart 4 Functional Area Strategies
Production StrategyMarketing StrategySocially Responsible Business StrategyPolitical Risk and Negotiation StrategyPart 5 Regional Strategies
European UnionNorth AmericaEmerging EconomiesChinaGlossary
Index
About the author
Simon Collinson is a Chaired Professor at Zhejiang University, China. Prior to this he was the Founding Director of the City-Region Economic Development Institute (City-REDI and WMREDI) and Professor of International Business and Innovation at the University of Birmingham, UK.
Rajneesh Narula is the John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK.
Amir Qamar is a Lecturer (Assistant Professor) in Strategic Management at Birmingham Business School, University of Birmingham, UK.
Alan M. Rugman was the founding author of this textbook and Professor of International Business at the Henley Business School, University of Reading, UK. This book serves as a reminder of his contribution to the IB field.
Summary
Develop an in-depth understanding of the shifting complexities of global business environment International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman is the ideal text to help you understand the complexities of the rapidly changing world of international businesses through practical, theory and analytical frameworks.
