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For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.
List of contents
Part I: Introduction 1: The Importance of Decision Making 2: Decision-Making Models and Groups 3: Understanding and Engaging Case Studies 4: From Decision Models to Arts Cases Case Set 1: A Rural Videography Business 5: Case 1a: Freelancer or Agency? 6: Case 1b: Fall on your Sword or Blame the Client? 7: Case 1c: Wind Down or Ramp Up? Case Set 2: The Case of the Entrepreneurial Actor 8: Case 2a: Ready for the Big Leagues? 9: Case 2b: How to get the Dream Gig? 10: Case 2c: Go for the Money or the Art? Case Set 3: From Musician to Executive Director 11: Case 3a: Trombone or Non-Profit? 12: Case 3b: Mayor Daley takes Over 13: Case 3c: Hire Artists or Teachers? 14: Case 3d: Spanish Version or Not? Case Set 4: A Fashion Artist Responds 15: Case 4a: Quit your Day Job? 16: Case 4b: Do the Right Thing? 17: Case 4c: How to Retain Employees?
About the author
Gary D. Beckman is Director of Entrepreneurial Studies in the Arts at North Carolina State University, USA.
Karl Androes is Co-founder of Whirlwind Performance Company, which became Reading In Motion, in Chicago.
Summary
For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.
