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If you’ve never heard of geographic information systems (GIS), The Power of Where is the book for you, and if you think you know what GIS is, you might be surprised to learn how far it has advanced.
From the Ring of Fire to the Fertile Crescent, this book shows through its maps and stories how a growing GIS community is facing down humanity’s big challenges. Central to the book is the geographic approach—a way of solving problems that uses spatial location to perceive and understand patterns—from wildlife migration and rising seas to urban planning and food production. Its message arises from a deep human sense of place and conviction that this collaborative approach can help us confront climate change, hunger, water scarcity, inequity, biodiversity loss, and issues large and small in our everyday lives.
Explore live examples from the book and learn more about interactive mapping and the tools of modern GIS at powerofwhere.com.
Jack Dangermond, the cofounder and president of Esri, is internationally acknowledged as the leading visionary in the field of GIS technology. For more than 50 years he has guided Esri’s GIS mapping and analytic technologies worldwide.
List of contents
Foreword by James Fallows
About the Author
Preface
Beginnings
A (Very) Brief History of GIS
01 What Is the Geographic Approach?
02 What Is Geodata?
03 What is Geovisualization?
04 What is Geocommunication?
05 What is GeoAnalysis?
06 What is GeoCollaboration?
07 What Is Geoaccounting?
08 What Is Geodesign?
Postscript
How the Book Came About
See the Book Come Alive
Acknowledgements
Image Credits
About the author
Widely acknowledged as the leading visionary in the field of geographic information system (GIS) technology, Jack Dangermond and his wife, Laura, launched the Environmental Systems Research Institute in 1969 with a shared vision that system thinking along with computer mapping and spatial analysis could help people design a better future. For more than 50 years, their vision has guided Esri’s GIS mapping and analytic technologies worldwide.
Their lifelong involvement in conservation dates to the early years of Esri when they began designing parks and planting trees in their community. In the decades since, they have donated thousands of trees to area schools, parks, and the community to support the local urban forest. More recently, they purchased and donated 25,000 acres of grassland, chaparral, oak woodland, and forest along the Central California coast to The Nature Conservancy to protect a biodiverse landscape known as the Jack and Laura Dangermond Preserve.
Jack’s life work has brought many honors, including the Planet and Humanity Medal from the International Geographical Union, the Champions of Earth Award from the United Nations, and the Alexander Graham Bell Medal from the National Geographic Society. Jack and Laura live in their hometown of Redlands, CA, where Esri is based.
Summary
Join the global geospatial community on a visual and narrative journey into how the geographic approach addresses humanity’s big challenges.
Foreword
Key Selling points
- An important book about the development of GIS and why it is an essential tool in facing global challenges like pandemics and climate change
- Author Jack Dangermond is the visionary leader of Esri, the world’s leading GIS company with a 43% global market share
- Written in an accessible, positive style that will appeal to a wide audience
- Compelling title that will capture readers’ attention
- Foreword by James Fallows
- Companion website (thepowerofwherebook.com) with more information about the case studies specifically and the power of GIS, including Atlas – a mapping application and curated gallery of content
Key actions
- July 16 book launch at the beginning of Esri’s 2024 Users Conference (~15,000-20,000 attendees). Book will have plenary announcement by author, books for sale at conference store, promotion in multiple places at the conference.
- AAG 2024 Book display
- URISA GIS-Pro (book display and promotion in tote bag of all attendees).
- Dedicated email campaign.
- Social promotion on Esri channels.
PR Plan
- Potential Press event at 2024 User Conference (week of publication)
- Possible tie-in with National Geographic to coincide with publication?
- The Esri press release will have global distribution through Business Wire.
- PR team will target national media depending on author’s availability
- Promotion through Esri channels (print and digital magazines)
- Placements across our external media partnerships and editorial programs (Forbes Contributor Group , GovLoop, Geospatial World, Geo Week News, Mongabay, ENR, Lidar Magazine).
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- Shelf Awareness Pro and Reader
