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Utility Drives Adoption: Understanding Internet Accessibility in Rural China addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.
Additionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. Utility Drives Adoption not only provides a deeper understanding of internet adoption in rural communities but also revisits the theory of innovation diffusion with newly developed perspectives and research models. This book serves as a useful guide for researchers and students in relevant fields to further explore internet utility and adoption in rural China.
List of contents
List of Figures - Acknowledgments - List of Abbreviations - Introduction - To Be Bridged: Perspectives From Literature and Reality - An Overview of Symbolic Interactionism: Theoretical Framework and Methodological Approach - Contextual Analysis: Interactions With Social Settings - Diffusion Network Analysis: Interactions With the Immediate Environment - Innovation: Attributes of the Internet - Discussion and Conclusions.
About the author
Mingrui Ye received his PhD from the University of South Australia in 2014. He is currently an associate professor at Communication University of China.
