The Development of Scientific Marketing in the Twentieth Century - Research for Sales in the Pharmaceutical Industry

Informationen zum Autor Jean-Paul Gaudilliere Klappentext The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America. Zusammenfassung The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing! demonstrating that many new techniques were actually developed in Europe before being exported to America. Inhaltsverzeichnis List of Contributors, List of Figures and Tables, Acknowledgements, Introduction – Jean-Paul Gaudillière and Ulrike Thomas, Part I: Marketing Research and Innovation, Part II: Marketing Tools and Visual Practices, Part III: In-House Biomedical Research and Marketing, Notes, Index

Product details

• Authors: Jean-Paul Gaudilliere, Jean-Paul (EDT)/ Thorns Gaudilliere, Jean-Paul Gaudillière
• Publisher: ASHGATE PUB CO
• Languages: English
• Product format: Hardback
• Released: 01.06.2015
• EAN: 9781848935594
• ISBN: 978-1-84893-559-4
• No. of pages: 288
• Dimensions: 159 mm x 235 mm x 32 mm
• Series: Studies for the Society for the Social History of Medicine
• Subjects: Humanities, art, music > History; 20th Century, MEDICAL / History, BUSINESS & ECONOMICS / Industries / Manufacturing, 20th century, c 1900 to c 1999, History of Medicine, Manufacturing industries, Pharmaceutical industries