The Modern American Wine Industry - Market Formation and Growth in North Carolina

Informationen zum Autor Ian M. Taplin Klappentext This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector. Zusammenfassung This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation! Taplin focuses on a complex network of winery owners! winemakers and grape growers to see how relationships have shaped the evolution of this sector. Inhaltsverzeichnis Preface; Introduction; Chapter 1 Districts, Networks and Knowledge Brokering; Chapter 2 From the Beginnings to Prohibition; Chapter 3 Post-Prohibition to the 1990s; Chapter 4 Emergence of a Wine Cluster; Chapter 5 Market Growth, Differentiation and Legitimacy; Chapter 6 Cluster Consolidation: Networks, Quality and Wine Tourism; Conclusion;

Product details

• Authors: Ian M Taplin, Ian M. Taplin
• Publisher: ASHGATE PUB CO
• Languages: English
• Product format: Hardback
• Released: 28.02.2011
• EAN: 9781848931367
• ISBN: 978-1-84893-136-7
• No. of pages: 224
• Series: Studies in Business History
• Subjects: Social sciences, law, business > Business > Economics; History, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Corporate & Business History, Economic history