Emotion and Reason in Consumer Behavior

Informationen zum Autor Arjun Chaudhuri Klappentext Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing Zusammenfassung Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. Inhaltsverzeichnis Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.

List of contents

Table of Contents: Chapter One: Introduction;
Chapter Two: Emotion and Reason;
Chapter Three: Attitude Formation;
Chapter Four: Involvement;
Chapter Five: Theories of Learning;
Chapter Six: Personality and the Self;
Chapter Seven: Risk;
Chapter Eight: Trust and Commitment;
ChapterNine: Value. Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.

Product details

• Authors: Arjun Chaudhuri, Chaudhuri Arjun
• Publisher: Butterworth Scientific Elsevier
• Languages: English
• Product format: Hardback
• Released: 17.02.2006
• EAN: 9780750679763
• ISBN: 978-0-7506-7976-3
• Dimensions: 158 mm x 233 mm x 15 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Guides > Law, job, finance; Social sciences, law, business > Business > Advertising, marketing; Marketing, Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Economics / Microeconomics, Sales & marketing, Sales and marketing, Sales and marketing management