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Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
List of contents
Preface
Acknowledgments
About the Authors
Part I: Social Media Defined, Distinguished, and Delineated1. Mass Media to Niche Media
2. The Framework of Social Media
3. Law, Ethics, and Responsibility
4. Societal Impacts of Social Media
Part 2: Communication Contexts for Social Media5. The Impact of Artificial Intelligence
6. Measuring Social Media
7. Business and Strategic Communications
8. Crisis Communication
9. Political and Civic Communication
10. Entertainment and Sports Media
11. Health Communications
Part 3: Making the Most of Social Media 12. Keeping Up with Social Media
Glossary
About the author
Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and Case Studies in Strategic Communication.Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.
Summary
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
