Social Media and Society - An Introduction to the Mass Media Landscape

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

About the author

By Regina Luttrell and Adrienne A. Wallace

Summary

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

Product details

• Authors: Regina Luttrell, Regina Wallace Luttrell, Luttrell Regina, Adrienne A Wallace, Adrienne A. Wallace
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 16.07.2024
• EAN: 9781538185995
• ISBN: 978-1-5381-8599-5
• No. of pages: 280
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Digital lifestyle, E-commerce: business aspects, Communication Studies, Sales & marketing, Media studies: internet, digital media and society, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Online marketing / Social media marketing