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This title includes a number of Open Access chapters.
Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is one of the world s largest industries, and in many regions it is the single largest source of investment and employment. This new book provides a look at many important issues in the field of tourism and hospitality, including understanding tourist preference, satisfaction, and motivation; tourism and hospitality education; rural tourism and its impact on local residents; the increasing popularity of cultural and heritage tourism; strategies for sustainable tourism; and more.
List of contents
Tourism. Tourism Development. Local Communities and Tourism Development. The Value and Effect of the Tourism Industry. Tourist Preferences Using Conjoint Analysis. Tourist Satisfaction and Destination Loyalty Intention. Tourism and Recreation. Rural Tourism. Development and Research of Rural Tourism. Cultural Tourism. Heritage Tourism. A Position Paper on Cultural & Heritage Tourism. Historical Authenticity in Heritage Tourism. Tourism Image Orientation of Tianjin. Management Strategy for China Group Hotel. Education Tourism Market in China. Arab Tourists in Malaysian Hotels. Problems in Developing Bun Festival Tourism in Hong Kong. Tourism Development in Plateau State, Nigeria. Travel Cost Method in Iran. Geographical Approach and Case Study of British Woodlands. Local Resident's Attitudes in Ansted, West Virginia. Index.
About the author
Jaime A. Seba, as a specialist in hospitality and tourism service, has conducted extensive industry research to develop training initiatives for cruise ship staff around the world, including the United States, United Kingdom, India, Indonesia, and the Philippines. Certified in human performance improvement through the American Society of Training and Development, she works with major cruise lines to improve customer service and enhance operational function through the integration of new technology. Seba has more than 10 years experience in media, public and corporate communication, and she is currently employed by Holland-America Cruise Lines.
Summary
This title includes a number of Open Access chapters. Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is one of the world s largest industries, and in many regions it is the single largest source of investm
