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Informationen zum Autor Ted Dinsmore has worked in the IT services industry for 20 years, first with USA Today and then with a division of the French government. In the mid-nineties, Ted joined a systems integration firm in the UK known as OS Integration, which was focus Klappentext High-technology firms and service companies have a choice: either compete with Microsoft or partner with it. In this text, readers will see how to increase and leverage their firm's connections to Microsoft to expand their shared interests and increase profitability. Drawing on years of experience, the authors help readers succeed in partnering by understanding Microsoft culture and becoming attuned to the firm's strategies. Zusammenfassung Advance Praise for Partnering with Microsoft: ' Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl Inhaltsverzeichnis Foreword Introduction Chapter 1: Why Partner with Microsoft? Chapter 2: Microsoft's Culture, Organization and Strategy-and its Partner Ecosystem Chapter 3: Principles of Successful Partnering with Microsoft Chapter 4: ISV Tactics for Successful Partnership with Microsoft Chapter 5: SP Tactics for Successful Partnership with Microsoft Chapter 6: Reseller Tactics for Successful Partnership with Microsoft Chapter 7: Extend the Opportunity Focus: Partnering with Other Microsoft Partners
