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In today's rapidly changing music landscape, entrepreneurship is a natural interest for people who pursue a creative blend of music and business. My book's subtitle, The Art of Entrepreneurship in Today's Music Business, explains my unique approach: I see entrepreneurship as an art just as vital as musicianship-an art I want to help musicians to master. This is why many chapters in the book are devoted to the personal successes and challenges of musicians and other creatives who are also highly successful entrepreneurs.There are a multitude of books written on musical techniques and many on business matters and the mindset of entrepreneurs, but I found very few written by musicians or music business leaders themselves, world-class artists who could share invaluable insights on their careers. So, I sought out artists and other professionals to provide insight and answers from every career angle and in a variety of voices. I share conversations about leadership and business, always asking the questions I think are uppermost in musicians' minds. I interview legendary working musicians as well as industry leaders such as record executive Mike Curb, former Belmont University President Dr. Bob Fisher, and former Secretary of Education Richard Riley.I think the book's most unique features-setting it apart from all other music business texts-are these extensive interviews, which give readers a chance to consider a range of creative solutions to the problems they encounter and learn from others' experiences.
List of contents
Contents
Preface
Acknowledgments
Chapter 1: How to Read This Book
Chapter 2: Sound Check, The Opening
Chapter 3: Dave Cobb
Chapter 4: The Calling
Chapter 5: Scheila Gonzalez
Chapter 6: Welcome to the Jungle
Chapter 7: Chuck Rainey
Chapter 8: Vision
Chapter 9: Rick Barker
Chapter 10: Study the Greats
Chapter11: Bob Fisher
Chapter 12: Entrepreneurship
Chapter 13: Ash Campbell
Chapter 14: Imagination
Chapter 15: Craig Alvin
Chapter 16: The Power of Influence
Chapter 17: Dom Famularo
Chapter 18: Distractions
Chapter 19: Mike Curb
Chapter 20: Down to Business (DIY Plan)
Chapter 21: Secretary Riley
Chapter 22: Rejection
Chapter 23: Tommy Harden
Chapter 24: Procrastination
Chapter 25: Sierra Hull
Chapter 26: Tenacity
Chapter 27: Brent Mason
Chapter 28: Self-Mastery
Chapter 29: Jamie Tate
Chapter 30: WILDEYES
Chapter 31: Emily Kohavi
Chapter 32: The Outro
Chapter 33: Bernard Purdie
Chapter 34: The Idea
About the Author
About the author
The founder of Contemporary Music Center in Haymarket Virginia, Menzie Pittman has worked in the music industry as a drummer, music educator, clinician, music business owner, entrepreneur, writer, speaker, board member, and music advocate for more than 35 years. He won the National Association of Music Merchants (NAMM) Dealer of the Year award in 2016 and also served on the NAMM board of Directors from 2012 to 2015.
