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This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton.
List of contents
Contents: E.E. Dennis, Preface. Part I: The Schools of Thought.K. Lang, The European Roots. J.W. Carey, The Chicago School and Mass Communication Research. W.J. McGuire, The Yale Communication and Attitude-Change Program in the 1950s. E. Katz, Diffusion Research at Columbia. H. Himmelweit, Children and Television. T. Peterson, The Press as a Social Institution. Part II: Eyewitness Accounts.H.M. Beville, Fashioning Audience Ratings -- From Radio to Cable. D.L. Sills, Stanton, Lazarsfeld, and Merton -- Pioneers in Communication Research. R. Bartos, A Conversation With Frank Stanton. W. Schramm, The Master Teachers. L. Bogart, Research as an Instrument of Power. D. Cater, Addressing Public Policy. Part III: Reassessment.G.J. Robinson, Constructing a Historiography for North American Communication Studies. E. Wartella, The History Reconsidered. Appendix: Biographic Sketches of 65 Contributors to the Field of Communication Research.
About the author
Dennis, Everette E.; Wartella, Ellen Ann
Summary
This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton.
