McLuhan and Baudrillard - Masters of Implosion

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

List of contents

Introduction 1 Before the letter 2 The end of the book and the beginning of television 3 Mac 4 Massage and semiurgy 5 More McLuhan than McLuhan 6 Galaxies of simulacra

About the author

Gary Genosko is Senior Research Fellow of the McLuhan Program in Culture and Technology at the University of Toronto.

Summary

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

Product details

• Authors: Gary Genosko, Genosko Gary
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Released: 08.04.1999
• EAN: 9780415190626
• ISBN: 978-0-415-19062-6
• No. of pages: 160
• Weight: 300 g
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; History, Cultural Studies, SOCIAL SCIENCE / Media Studies, Humanities, Environmental policy & protocols, Environmental policy and protocols