Political Communication - Politics, Press, and Public in America

undergard textbook on political communication theory & research.

List of contents

Contents: Part I:Mass Media and Government Institutions. Introduction to Political Communication. Early History of the Press and Presidency. Modern History of the Press and Presidency. Presidents and News in the Television Age. Covering the Presidency. Presidential Rhetoric. Presidential Rhetoric: Genres and Impact. Congress and the Media. The Media and Local Politics. Part II:Political Communication Theories and Effects. Political Communication Effects. Agenda-Setting. Agenda-Building. The Health Care Reform Campaign. Health Care Reform: News and Public Opinion. Part III:Communication and the Presidential Election. Presidential Campaigns: History and Overview. The Media and the Nominating Process. The Press and the Presidential Campaign. News Media Impact on Voters. Political Advertising: Content. Political Advertising: Effects. Debates: Formats and Strategies. Debates: Impact and Controversies. Epilogue.

About the author

Richard M. Perloff

Summary

undergard textbook on political communication theory & research.

Product details

• Authors: Richard M Perloff, Richard M. Perloff, Perloff Richard M.
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Released: 01.12.1997
• EAN: 9780805817959
• ISBN: 978-0-8058-1795-9
• No. of pages: 502
• Weight: 748 g
• Series: Routledge Communication Series
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; USA, Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / American Government / General, BUSINESS & ECONOMICS / Industries / Media & Communications, Press & journalism, Politics & government, United States of America, USA, Politics and government, News media and journalism, Media studies: Journalism