Tailoring Health Messages - Customizing Communication With Computer Technology

Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practitioners & students of health comm, health psych, behavioral medicine, public health & related areas.

List of contents

Contents: Foreword. What Is Tailored Health Communication? Why Tailor Health Information? An Overview of the Tailoring Process. Background Research: Understanding the Health Problem and Target Population. Developing a Program Framework. Developing a Tailoring Assessment Questionnaire: How to Measure Key Determinants. Developing Design Templates. Message Concepts. Writing Tailored Messages: Creating the Feedback. Creating Tailored Communication Programs: Linking Messages and Algorithms. Creating the Tailoring Program. Implementing a Tailored Health Communication Program. Evaluating Tailored Health Communication Programs. Epilogue: The Future of Tailored Health Communication.

About the author

Laura R. Olevitch, Matthew W. Kreuter, David W. Farrell, Laura K. Brennan

Summary

Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practitioners & students of health comm, health psych, behavioral medicine, public health & related areas.

Product details

• Authors: Laura K Brennan, Brennan Laura K., David W Farrell, David W. Farrell, Farrell David W., Matthew W Kreuter, Matthew W. Kreuter, Kreuter Matthew W., Laura R Olevitch, Laura R. Olevitch, Olevitch Laura R.
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Released: 01.10.1999
• EAN: 9780805833874
• ISBN: 978-0-8058-3387-4
• No. of pages: 284
• Weight: 530 g
• Series: Routledge Communication Series
• Subjects: Natural sciences, medicine, IT, technology > Medicine > General; Social sciences, law, business > Media, communication > General, dictionaries; COMPUTERS / Computer Science, MEDICAL / Health Care Delivery, LANGUAGE ARTS & DISCIPLINES / Communication Studies, computer science, MEDICAL / Instruments & Supplies, Communication Studies, Medical equipment & techniques, Health systems & services, Health systems and services, Medical equipment, devices and techniques