Japanese Consumer Behaviour - From Worker Bees to Wary Shoppers

This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

List of contents

Introduction; Chapter 1 Material Conditions; Chapter 2 Emotional Responses; Chapter 3 That ‘Typical Japanese’, The Baby Boomer Salaryman; Chapter 4 Women Spread their Wings; Chapter 5 Ideal Couples and Other Choices; Chapter 6 What’s Happening to the Children?; Chapter 7 Growing Old in an Aging Japan; Chapter 8 Real Places, Imaginary Spaces; Chapter 9 Putting Japan in Perspective;

About the author

Authored by McCreery, John

Summary

This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Product details

• Authors: John McCreery, McCreery John
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Released: 06.04.2000
• EAN: 9780700713585
• ISBN: 978-0-7007-1358-5
• No. of pages: 278
• Weight: 540 g
• Series: ConsumAsian Series
• Subjects: Social sciences, law, business > Ethnology > Folklore; Japan, Popular Culture, SOCIAL SCIENCE / Popular Culture, BUSINESS & ECONOMICS / Consumer Behavior, Anthropology, SOCIAL SCIENCE / Anthropology / General, Consumerism