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Informationen zum Autor Authored by Shaver, Mary Alice; An, Soontae Klappentext This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. Zusammenfassung This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. Inhaltsverzeichnis Introduction; Part I North America; Chapter 1 Canada, Soontae An; Chapter 2 Mexico, Mercedes Medina; Chapter 3 The United States, Soontae An; Part II South America; Chapter 4 Argentina, Maria-Elena Gronemeyer; Chapter 5 Brazil, Paulo Faustino; Chapter 6 Chile, Maria-Elena Gronemeyer; Chapter 7 Colombia, Mercedes Medina; Chapter 8 Peru, Maria-Elena Gronemeyer; Part III The Nordic Countries; Chapter 9 Denmark, Mary Alice Shaver; Chapter 10 Sweden, Mary Alice Shaver; Part IV Other European Countries; Chapter 11 France, Jean-Pierre Teyssier; Chapter 12 Portugal, Luísa Ribeiro; Chapter 13 Spain, Mercedes Medina; Chapter 14 The United Kingdom, Mary Alice Shaver; Chapter 15 Germany, Dan Shaver; partV The Pacific Rim; Chapter 16 Australia, Gayle Kerr; Chapter 17 The People’s Republic of China, Liu Jing; Chapter 18 Hong Kong, Taiwan, and Macau, Liu Jing; Chapter 19 The Republic of Korea, Soontae An; Chapter 20 Japan, MarikoMorimoto; partVI Global Advertising Regulation; Chapter 21 Conclusion;
