Marketing Logistics and Customer Services

Informationen zum Autor Martin Christopher, Helen Peck Klappentext This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management. Zusammenfassung This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management. Inhaltsverzeichnis The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.

Product details

• Authors: Martin Christopher, Christopher Martin, Helen Peck, Peck Helen
• Publisher: Butterworth Scientific Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 19.05.2003
• EAN: 9780750652247
• ISBN: 978-0-7506-5224-7
• Dimensions: 156 mm x 233 mm x 10 mm
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management