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Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
List of contents
Contents: Preface. Entertainment-Education. Simplemente María. Miguel Sabido and the Entertainment-Education Strategy. The Hum Log Story in India. The Entertainment-Education Strategy in Music. The Entertainment-Education Strategy in Radio. The Effects of Entertainment-Education. Studying Entertainment-Education Effects. Lessons Learned About Entertainment-Education.
About the author
Authored by Singhal, Arvind; Rogers, Everett
Summary
This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change.
