Rumors and Rumors Control

Informationen zum Autor Allan J. Kimmel Klappentext Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm Zusammenfassung Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm Inhaltsverzeichnis Contents: Preface. Part I: Understanding Rumors and Rumor Transmission. Introduction: Identifying Rumors and Related Forms of Communication. Understanding Rumor: The Dynamics of Rumor Transmission and Belief. Commercial Rumors and Organizational Grapevines. How Information Spreads: Word-of-Mouth, Opinion Leadership, and the Media. Part II: Combatting Rumors in the Marketplace and Workplace. Managing Commercial Rumors: How Can Marketplace Rumors Be Prevented? Managing Commercial Rumors: Strategies and Tactics for Neutralizing Rumors. Managing the Organizational Grapevine.

Product details

• Authors: Allan Kimmel, Allan J Kimmel, Allan J. Kimmel, Kimmel Allan J.
• Publisher: Erlbaum
• Languages: English
• Product format: Paperback / Softback
• Released: 29.09.2003
• EAN: 9780805838763
• ISBN: 978-0-8058-3876-3
• Dimensions: 155 mm x 230 mm x 14 mm
• Series: Routledge Communication Series
• Subjects: Education and learning > Teaching preparation > Vocational needs; Social sciences, law, business > Business > Advertising, marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, PSYCHOLOGY / Social Psychology, Social, group or collective psychology