Internal Marketing: Directions for Management

List of contents

List of illustrations, Notes on contributors, Preface, Acknowledgements, PART I Context, PART II Structure, PART III Management/competency, PART IV Communication and service delivery, PART V Developments, PART VI Conclusion, Index

About the author

Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He is a member of the editorial boards of The Journal of Customer Behaviour, The Journal of Marketing Communications, The Journal of Communication Management, and The Corporate Reputation Review. He was the BIM Young Manager of the Year in 1991.

Summary

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.

Product details

• Assisted by: Barbara Lewis (Editor), Lewis Barbara (Editor), Richard Varey (Editor)
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Released: 24.08.2000
• EAN: 9780415213189
• ISBN: 978-0-415-21318-9
• No. of pages: 330
• Weight: 610 g
• Illustrations: Tabellen, schwarz-weiss
• Subjects: Social sciences, law, business > Business > General, dictionaries; Advertising, Business & Economics / General, Economics, BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, Sales and marketing management