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A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.
Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
List of contents
Chapter 1 The Basic Principles of Radio Programming; Chapter 2 Structuring Your Station and Creating Identity; Chapter 3 Positioning Your Station against the Competition; Chapter 4 Leading an Airstaff; Chapter 5 Music as a Programming Weapon; Chapter 6 News as a Programming Weapon; Chapter 7 Promoting Your Station; Chapter 8 Grading Your Programming Performance: What You Need to Know about Ratings; Chapter 9 Working with Your General Manager; Chapter 10 Working with Sales; Chapter 11 Working with Engineering; Chapter 12 The FCC and You; Chapter 13 Attaining Your Career Goals;
About the author
Eric G. Norberg
Summary
Suitable for programming directors, this guide conveys underlying principles and assists the programmer in accomplishing specific objectives, without mandating exact implementation methods.
