Food and Experiential Marketing - Pleasure, Wellbeing and Consumption

Summary

This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

Product details

• Authors: Wided Batat, Wided (B&c Consulting Group) Batat
• Assisted by: Wided Batat (Editor), Wided (B&c Consulting Group) Batat (Editor), Wided (University of Lyon 2 Batat (Editor), Batat Wided (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 25.06.2019
• EAN: 9780815396352
• ISBN: 978-0-8153-9635-2
• No. of pages: 268
• Series: Routledge Interpretive Marketing Research
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, HEALTH & FITNESS / Diet & Nutrition / General, Dietetics & nutrition, Food & society, Sales & marketing, Dietetics and nutrition, Cultural studies: food and society, TECHNOLOGY & ENGINEERING / Food Science / General, Brands and branding