Fr. 322.80

Advancements in Socialized and Digital Media Communications

English · Hardback

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Description

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In the modern world, digital communication presents a dual role of advantage and challenge. The surge in social media platforms and technological innovations has revolutionized interpersonal interaction, information accessibility, and communication methods. Nonetheless, this intricate landscape poses significant obstacles for scholars, researchers, and students across diverse domains. The infusion of social media into realms such as communication science, advertising, and public relations underscores the need for authoritative resources that can illuminate current trends and future projections in digital communication. Moreover, given the dynamic nature of digital technologies and social media platforms, continuous and pertinent research is imperative to fathom their societal impact and communication implications. Offering a definitive solution to the challenges presented by the digital communication revolution, Advancements in Socialized and Digital Media Communications , edited by Ebru Gülbü Erol and Michael Kuyucu, emerges as a pivotal work. This book provides a comprehensive compilation of both empirical and theoretical insights, spanning a spectrum of digital communication facets. Encompassing disciplines like public relations, journalism, marketing, cinema, and radio television, the book equips researchers, academics, and students with comprehensive perspectives, research findings, comparative analyses, and in-depth case studies. Addressing a diverse audience, from seasoned scholars to curious professionals and the public, the book's thought-provoking chapters traverse social networks, digital radio, video-sharing platforms, advertising, and reputation management, offering a well-rounded grasp of digital communication's intricacies. By delivering up-to-date and extensive explorations of digital media and communication, this book empowers readers to navigate the complexities of this swiftly evolving realm.

Product details

Assisted by Gülbu¿ Erol (Editor), Michael Kuyucu (Editor)
Publisher IGI Global
 
Languages English
Product format Hardback
Released 26.01.2024
 
EAN 9798369308554
ISBN 979-8-3693-0855-4
No. of pages 392
Dimensions 221 mm x 286 mm x 26 mm
Weight 1243 g
Subject Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks

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