Effectiveness of experiential marketing as an innovation strategy - Conceptualization of Experiential Marketing

The importance of experiential marketing, where people acquire products or services not only from the rational but also from the emotional, based on lived experiences. This type of marketing has generated innovation and competitiveness in the market, since it not only seeks to satisfy the customer but to motivate them and create value in their experience and this is achieved by triggering their emotions.

About the author

Public Accountant graduated from the Universidad Jorge Tadeo Lozano, with a specialization in Senior Management from the U. Militar Nueva Granada of Colombia, with 10 years of experience related to accounting and administrative work, with extensive knowledge in office tools and accounting software such as SAP, JD Edwards and others.

Product details

• Authors: Mary Luz Sandoval Cárdenas
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 23.01.2024
• EAN: 9786207086276
• ISBN: 9786207086276
• No. of pages: 52
• Subject: Social sciences, law, business > Business > Advertising, marketing