For God, Country, and Coca-Cola - The Definitive History of the Great American Soft Drink and the

Informationen zum Autor Mark Pendergrast , a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as “Coca-Cola Row.” Pendergrast is also the author of Uncommon Grounds and many other books. He lives in Vermont. Klappentext Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation-modern capitalism. With vivid portraits of the colourful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-and with a new afterword bringing the story up to today-this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is 'The Real Thing. Vorwort The fizzy, " marvellously entertaining" ( Los Angeles Times ) story of the world's favourite beverage Zusammenfassung The fizzy, "marvellously entertaining" (Los Angeles Times) story of the world's favourite beverage

Product details

• Authors: Mark Pendergrast
• Publisher: Basic Books Inc.
• Languages: English
• Product format: Paperback / Softback
• Released: 17.10.2024
• EAN: 9781541606012
• ISBN: 978-1-5416-0601-2
• No. of pages: 576
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Corporate & Business History, BUSINESS & ECONOMICS / Industries / Food Industry, History of specific companies / corporate history, Agriculture, agribusiness and food production industries