Seduction on Tinder - Seduction in virtuality as a communicative practice of sign exchange

This monograph presents an approach to the forms of seduction in virtuality. Seduction, as a communicative practice of sign exchange, finds in Tinder a new vehicle for individuals to transcribe desire in the other and, in turn, be stimulated.We explore the transformations in the rituals and strategies assumed by heterosexual university students from the use of the virtual platform Tinder in their desire to seduce and be seduced. The results showed that despite the apparent boom of virtual social networks to find a partner, university students continue to prefer traditional spaces to seduce, although they have been shedding the imaginary of romantic love.

About the author

Communicateur social et journaliste à l'Universidad Central. Il a participé en 2016 à la Chaire UNESCO de communication où il a présenté la monographie de son diplôme. Son expérience professionnelle est passée par des domaines aussi différents que l'écriture créative, le journalisme numérique et les ressources humaines.

Product details

• Authors: Fabián Doncel Guzmán, Francisco Fernando Morales Topahueso
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 18.01.2024
• EAN: 9786207060818
• ISBN: 9786207060818
• No. of pages: 56
• Subject: Social sciences, law, business > Media, communication > Communication science