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Business And Its Environment - 5th Ed

English · Hardback

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I. STRATEGY AND THE NONMARKET ENVIRONMENT     1. Market and Nonmarket Environments     2. Integrated Strategy     3. The News Media and Nonmarket Issues     4. Private Politics     Part I Integrative Case: Anatomy of a Campaign: Rainforest Action Network and Citigroup   II. NONMARKET STRATEGIES AND GOVERNMENT INSTITUTIONS     5. Political Theory and Government Institutions     6. Political Analysis for Business     7. Formulating Political Strategies     8. Implementing Political Strategies Part II Integrative Case: CAFE Standards 2002     III. GOVERNMENT AND MARKETS     9. Antitrust: Economics, Law, and Politics     10. Regulation: Law, Economics, and Politics     11. Environmental Protection: Economics, Politics, and Management     12. Law and Markets 13. Information Industries and Nonmarket Issues  Part III Integrative Case: Pharmaceutical Switching     IV. INTERNATIONAL POLITICAL ECONOMY     14. The Political Economy of Japan     15. The Political Economy of the European Union     16. China: History, Culture, and Political Economy 17. The Political Economy of International Trade Policy Part IV Integrative Case:  Toys '/' Us and Globalization      V. ETHICS AND RESPONSIBILITY     18. Corporate Social Responsibility     19. Ethics Systems: Utilitarianism     20. Ethics Systems: Rights and Justice     21. Implementing Ethics Systems     22. Ethics Issues in International Business    Part V Integrative Case:  GlaxoSmithKline and AIDS Drugs Policy  ...

Product details

Authors David Baron
Publisher Prentice Hall
 
Languages English
Product format Hardback
Released 15.09.2005
 
EAN 9780131873551
ISBN 978-0-13-187355-1
Dimensions 215 mm x 260 mm x 35 mm
Subject Social sciences, law, business > Business

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