Fr. 21.50

James Seligman

Brand Mastery Guide

English · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

The theory and practice are explained by a well-respected brand expert. To brand or not to brand
Brand evolution
Brand equity
Asset Value
Research
Design
Colour logic
Legals
Keeping up to date

Product details

Authors	James Seligman
Publisher	James Seligman

Languages	English
Product format	Paperback / Softback
Released	03.01.2024

EAN	9798224954087
ISBN	979-8-224-95408-7
No. of pages	142
Dimensions	140 mm x 216 mm x 9 mm
Weight	189 g
Series	Education
Subject	Social sciences, law, business > Business > Advertising, marketing

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