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Robert H Gass, Robert H Seiter Gass, Robert H. Gass, Robert H. Seiter Gass, Gass Robert H., John S Seiter...

Persuasion - Social Influence and Compliance Gaining

English · Paperback / Softback

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Description

The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.

Product details

Authors	Robert H Gass, Robert H Seiter Gass, Robert H. Gass, Robert H. Seiter Gass, Gass Robert H., John S Seiter, John S. Seiter, Seiter John S.
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Paperback / Softback
Released	01.11.2023

EAN	9781032562018
ISBN	978-1-0-3256201-8
No. of pages	474
Subjects	Humanities, art, music > History Social sciences, law, business > Media, communication > Communication science Advertising, Media Studies, PSYCHOLOGY / Social Psychology, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Psychology: emotions, Politics & government, Humanities, Social, group or collective psychology, Communication Studies, Occupational & industrial psychology, Intelligence & reasoning

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