Advertising and the Transformation of Screen Cultures

About the author

Bo Florin is Professor of Cinema Studies at the Department for Media Studies, Stockholm University, Sweden. Patrick Vonderau is Professor of Media and Communication Studies at the University of Halle, Germany. Yvonne Zimmermann is Professor of Media Studies at Philipps-University Marburg. Recent books include the co-authored Advertising and the Transformation of Screen Cultures (AUP 2021) and the co-edited Films That Work Harder: The Global Circulations of Industrial Cinema (AUP 2023). She is the editor of a special issue on Asta Nielsen, the film star system and the introduction of the long feature film in Early Popular Visual Culture (2021).

Product details

• Authors: Bo Florin, Bo Vonderau Florin, Patrick Vonderau, Yvonne Zimmermann
• Publisher: Amsterdam University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.07.2021
• EAN: 9789462989153
• ISBN: 978-94-62-98915-3
• No. of pages: 338
• Series: Film Culture in Transition; Amsterdam University Press
• Subjects: Humanities, art, music > Art > Theatre, ballet; Social sciences, law, business > Business > Advertising, marketing