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Tips to succeed in any real estate market Now is a great time to be a real estate agent.
Success as a Real Estate Agent For Dummies helps you improve your prospects for a lucrative career. You'll get straightforward advice on positioning yourself in the marketplace, choosing an agency, and generating leads. Stage properties and host open houses that will attract the right buyers: then close the deal. With new chapters on selling new construction and investing in real estate, this edition shows you how to refine your skills and maximize your earning potential.
Inside... - Understanding changes in the market
- Generating online leads
- Making the most of your time
- Shifting from print to online
- Taking better photos
- Crafting strong buyer offers
- Maximizing referrals
- Strategizing for market shifts
List of contents
Introduction 1
Part 1: Showing Up for Your Own Success Story 5 Chapter 1: Cultivating Skills and Strategies for Success 7
Chapter 2: Selecting the Right Company 23
Chapter 3: Mastering Any Marketplace 51
Chapter 4: Positioning Yourself as a Marketplace Expert 65
Part 2: Creating Leads in Our Online World 79 Chapter 5: Using Facebook and Instagram: Online Lead Juggernauts 81
Chapter 6: Uncovering Leads with Online Search 93
Chapter 7: Building a Larger Online Presence 111
Chapter 8: Creating Leads with Third-Party Websites 121
Part 3: Creating Leads through Timeless Channels 133 Chapter 9: Prospecting for Gold: Generating Listings and Sales 135
Chapter 10: Generating Referrals, Recommendations, and Introductions 153
Chapter 11: Working Expired and FSBO Success in Any Marketplace 177
Chapter 12: Hosting Open Houses: New Agents' Bread and Butter 199
Part 4: Winning the Business and Getting Paid 217 Chapter 13: Making Your Listing Presentation a Masterpiece 219
Chapter 14: Converting Buyers and Selling Your Value 247
Chapter 15: Getting the House Ready for Showing 263
Chapter 16: Marketing Yourself and Your Properties 281
Chapter 17: Negotiating the Contract and Closing the Deal 303
Part 5: Creating Ongoing Success in Real Estate Sales 321 Chapter 18: Keeping Clients for Life 323
Chapter 19: Maximizing Your Time 349
Chapter 20: Owning It Is Better Than Selling It 369
Chapter 21: Selling New Construction 391
Part 6: The Part of Tens 403 Chapter 22: Ten Must-Haves for a Successful Agent 405
Chapter 23: Ten Tips for Listing Presentations 411
Index 417
About the author
Dirk Zeller is the President of Real Estate Champions (REC), where he coaches agents and managers to improve their performance. Through REC, he has also developed an international network of professional real estate coaching offices. Dirk runs a weekly newsletter,
Coaches Corner, which has more than 215,000 subscribers.
