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Informationen zum Autor Jeroen van Geel has many years of experience in the field as an innovator, designer and strategist. He is an international speaker and writer on the field of UX and design and has a great interest in the world of brand personality. He has helped push forward many design projects, ranging from the award-winning smart projector Beam to the innovative automated border control systems at Schiphol Airport. His goal is to return a bit of wonder into the world, even if it is just for himself. Klappentext We are good at designing beautiful products andwe offer good services. We always know exactlywhat the user wants and we know dozens ofmethodologies. However, if we have to convinceour customers and colleagues, we find it ratherdifficult.For one reason or another, pitching ideas is oneof the most undervalued practices in the creativefield. From convincing a colleague to opt for acertain methodology to persuading a customerto go for a certain concept, you can have the bestideas in the world, but if you are not able to bringthem across, they will never become reality. Vorwort We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. Zusammenfassung We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside of the heads of the people you have to convince. Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end. ...
