Innovative Internal Communication - How Creativity, Curiosity and Technology Can Create Lasting Impact

Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee engagement and create lasting impact.

List of contents

Chapter - 00: Introduction; Chapter - 01: What on earth is internal communication?; Chapter - 02: Innovation matters; Chapter - 03: Innovation in internal communication; Chapter - 04: Best practice stifles innovation; Chapter - 05: Overcoming the obstacles to innovation; Chapter - 06: The innovator's mindset; Chapter - 07: Embracing boredom to drive innovation; Chapter - 08: Fuelling innovation through cross-disciplinary learning; Chapter - 09: Measurable experiments using the scientific method; Chapter - 10: Do you embrace or resist technology?; Chapter - 11: Create a lasting impact;

About the author

Joanna Parsons is an award-winning professional communications consultant, author and trainer based in Dublin, Ireland. She is the Founder and Director of The Curious Route. She sat on the Board of Directors with the Institute of Internal Communications (IoIC) and in 2022 was awarded an IoIC Fellowship in recognition of her contribution to the profession. Previously she was Head of Internal Communications with An Garda Síochána, the Irish national police force. She is a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland.

Summary

Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee engagement and create lasting impact.

Product details

• Authors: Joanna Parsons
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Released: 27.08.2024
• EAN: 9781398616448
• ISBN: 978-1-398-61644-8
• No. of pages: 264
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Communication / General, Business communication & presentation, Personnel & human resources management, Business communication and presentation, Personnel and human resources management