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Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
List of contents
Chapter - 00: INTRODUCTION; Section - ONE: THE JOURNEY TO WEB 3.0; Chapter - 01: What have we learned from Web 2.0; Chapter - 02: Understanding the semantic web; Chapter - 03: What the blockchain means for marketing; Chapter - 04: Understanding the importance of gaming; Chapter - 05: The technology foundations; Chapter - 06: Ethics and marketing in Web 3.0; Section - TWO: MARKETING IN WEB 2.5; Chapter - 07: Creating VR and AR experiences; Chapter - 08: Using AI in your marketing; Chapter - 09: Marketing via the internet of things; Chapter - 10: How marketers have used Gamification; Chapter - 11: Learnings from existing mini metaverses; Chapter - 12: Delivering integrated marketing; Chapter - 13: The changing face of search; Chapter - 14: Building meaningful content strategies; Section - THREE: MARKETING IN WEB 3.0; Chapter - 15: How consumers will act in Web 3.0; Chapter - 16: Building your brand; Chapter - 17: Creating immersive experiences; Chapter - 18: Combining the virtual and the physical; Chapter - 19: Building a team for Web 3.0;
About the author
Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.
