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WINNER: International Book Awards 2023 - Business: Technology (1st edition)
Not everyone needs to be a data scientist, but everyone should be data literate in a fast-moving world that brings new technological developments every day. It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without needing a data science degree. With learnings to show development and real-world examples from industries implementing data literacy skills, this new edition includes groundbreaking insights into the future of data from AI to Web3. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions.
List of contents
Chapter - 01: The World of Data; Chapter - 02: The Four Levels of Analytics; Chapter - 03: Defining Data Literacy; Chapter - 04: The Data Literacy Umbrella; Chapter - 05: Reading and Speaking the Language of Data; Chapter - 06: Combining Data Literacy and the Four Levels of Analytics; Chapter - 07: The Steps of Data Literacy Learning; Chapter - 08: The Three Cs of Data Literacy; Chapter - 09: Data Informed Decision-Making; Chapter - 10: Data Literacy and Data and Analytical Strategy; Chapter - 11: Data Literacy in the Age of AI; Chapter - 12: Begin Your Data and Analytics Journey;
About the author
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs and driving thought leadership. He is the founder and CEO of Bodhi Data and Senior Vice President of Data and AI Transformation for AgileOne, helping to utilize data and AI
in the total talent management space. Morrow is a global trailblazer in the world of data literacy and enjoys his time traveling the world speaking and/or helping companies. He served as the Chair of the Advisory Board for The Data Literacy Project, has spoken at numerous conferences around the world, and is an active voice in the data and analytics community. He has also helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is based near Salt Lake City, Utah and is the author of four books: Be Data Driven, Business 101 for the Data Professional all published by Kogan Page.
