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Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization. Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains how adopting an innovation mindset and placing employees at the forefront can revolutionize your internal communication, enhance employee engagement and ultimately contribute to the achievement of organizational goals. Covering the different obstacles practitioners may face, this book provides practical ways to overcome every challenge in order to free up space for innovation and experimentation in your work. From maximizing impact through psychology and behavioural science, to how to best balance the technology that is available with the human touch, this book takes your communications beyond the basics of best practice and onto the next level of effective communication. In this hands-on book, learn how you can drive change in your organization and encourage a culture of continuous learning and improvement, ensuring that your internal communications can continue to adapt to meet evolving employee expectations.
List of contents
Chapter - 00: Introduction; Chapter - 01: What on earth is internal communication?; Chapter - 02: Innovation matters; Chapter - 03: Innovation in internal communication; Chapter - 04: Best practice stifles innovation; Chapter - 05: Overcoming the obstacles to innovation; Chapter - 06: The innovator's mindset; Chapter - 07: Embracing boredom to drive innovation; Chapter - 08: Fuelling innovation through cross-disciplinary learning; Chapter - 09: Measurable experiments using the scientific method; Chapter - 10: Do you embrace or resist technology?; Chapter - 11: Create a lasting impact;
About the author
Joanna Parsons is an award-winning professional communications consultant, author and trainer based in Dublin, Ireland. She is the Founder and Director of The Curious Route. She sat on the Board of Directors with the Institute of Internal Communications (IoIC) and in 2022 was awarded an IoIC Fellowship in recognition of her contribution to the profession. Previously she was Head of Internal Communications with An Garda Síochána, the Irish national police force. She is a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland.
