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Introduction to Sociology offers a comprehensive guide that connects traditional sociological concepts and contemporary social phenomena, such as globalization, consumer culture, the internet, and "McDonaldization," to students′ lives in today′s global society. This accessible text encourages learners to apply a sociological perspective and explore how public sociologists address critical modern issues.
About the author
George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work,
The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of
McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including
Enchanting a Disenchanted World,
The Globalization of Nothing,
Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and
Globalization: A Basic Text. He is the Editor of the
Encyclopedia of Social Theory (2 vols.), the
Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the
Encyclopedia of Globalization (5 vols.), and is Founding Editor of the
Journal of Consumer Culture. In 2016 he will publish the second edition of
Essentials of Sociology with SAGE.
