Marketing Fashion Third Edition - Strategy, Branding and Promotion

¿ Aktualisierte Ausgabe
¿ Schwerpunkt liegt verstärkt auf dem Thema Nachhaltigkeit
¿ Überarbeitetes Material zu Social Media, AI/AR/VR/UX

Ein praktischer Leitfaden zu den Grundsätzen des Modemarketings, von der Erstellung eines Kundenpro!ls bis zur Entwicklung einer Markenidentität.

About the author

Harriet Posner is a fashion educator, author and consultant with more than 40 years' experience in the fashion industry and 25 years in fashion education as a programme director and course leader. After graduating from Central Saint Martins, University of the Arts London, she established her own knitwear label selling in major stores worldwide and dressing celebrities including Madonna. She has worked as a fashion designer, retail buyer and international consultant in fashion marketing and branding.

Summary

Practical guide to the principles of fashion marketing

Product details

• Authors: Harriet Posner, Posner Harriet
• Publisher: Laurence King Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 06.08.2024
• EAN: 9781529420326
• ISBN: 978-1-5294-2032-6
• No. of pages: 288
• Dimensions: 190 mm x 256 mm x 18 mm
• Weight: 921 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, DESIGN / Fashion & Accessories, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Fashion and textile design, Sales and marketing, Apparel, garment and textile industries