Read more
This book is a compilation of writings elaborated over several years and they have in common that they were put through a semiotic scanner. Reading them will be useful for anyone interested in social and political life, because they represent analytical schemes that can be applied to the everyday reality of any society; they focus specifically on contemporary Guatemala and are semiotic exercises that seek to be shared with the academic community in the area of communication, and at the same time with those who wish to get started in this exciting field of this theoretical application. Cultural, social and political issues are addressed, because semiotics allows us to study, as Eco said, any cultural fact (in the broad sense of the word) as a communicative process, since a whole system of signification that supports it prevails. Semiotics is a discipline that dives into and scrutinises the symbolic networks of everyday life, drawing on various areas of knowledge. Applying the semiotic scanner to these issues was a fascinating task, to re-signify the scaffolding of the dominant powers (and their loopholes) always with the academic attitude of research.
About the author
Ramiro Mac Donald, reconhecido semioticista guatemalteco, doutorando em comunicação na UNIACC, Chile, professor de semiótica e teorias da comunicação em universidades guatemaltecas. Autor do livro Funciones de Roman Jakobson en la Era Digital. Utiliza um agudo scanner semiótico nas suas análises. Preside o Círculo Guatemalteco de Estudos Semióticos.
