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Informationen zum Autor Willemien Brand has turned her passion for drawing and design into her life's work. She graduated with distinction from the prestigious Design Academy Eindhoven and enjoyed an award-winning career as an industrial designer with ATAG Keukentechniek before setting up the successful design studios Buro BRAND and BRAND Business. Klappentext After the success of 2017's Visual Thinking, theauthor noticed that people enjoy discoveringhow easy it is to use drawings in businesscommunication. But they still have no guide tosatisfy their desire to tell a visual story in a verysimple way. That is why the author has nowwritten Visual Doing. This book will fulfil thisdesire, not by drilling deeper into the advice inthe first book, but by 'undeepening' Chapters 3and 4. These chapters, both about drawing invisual business settings, are now broken downinto ready-to-implement skills and tools.Visual Doing will improve your visual craftsmanshipand broaden your skillset. It's a practicaland accessible handbook for incorporatingvisual thinking into your daily business andcommunication. The author leads you througha new range of exercises, techniques and subjectswhich will help you to tell your own visualstory. It takes a look at these subjects fromdifferent perspectives: 'me as an individual', 'weas a team' and 'us as a company.' It helps youto clarify complex information, pitch innovativestrategies and foster a visual culture within yourorganisation.Learn how to show and share your ideas in afun, clear and compelling way so you can inspire,engage and activate yourself and others. Vorwort After the success of 2017’s Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. Zusammenfassung After the success of 2017’s Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by “undeepening” Chapters 3 and 4. These chapters, both about drawing in visual business settings, are now broken down into ready-to-implement skills and tools. Visual Doing will improve your visual craftsmanship and broaden your skillset. It’s a practical and accessible handbook for incorporating visual thinking into your daily business and communication. The author leads you through a new range of exercises, techniques and subjects which will help you to tell your own visual story. It takes a look at these subjects from different perspectives: “me as an individual”, “we as a team” and “us as a company”. It helps you to clarify complex information, pitch innovative strategies and foster a visual culture within your organisation. Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others....
