Advertising Disability

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.

List of contents

0.Introduction. 1.From Misfortune to Mainstream: The Evolving Nature of Representations of Disability in Advertising. 2.Money Maker, Piss Taker: Charity Sadvertising and Non-Disabled 'Saviours'. 3.Masking Madness: Pathologizing Portrayals of Mental Health Issues in Advertising. 4.Crossing the (Tag)line: When Advertisers Take Controversial, Humorous and Risky Approaches to Representing Disability. 5.From Disavowed to Desirable: Sexy, Sanitised and Speculative Appeals. 6.The Cost of Fame: Disabled Supercrips, Superstars and Social Media Influencer Marketing. x.Conclusion

About the author

Ella Houston is a Senior Lecturer in Disability Studies and core member of the Centre for Culture & Disability Studies at Liverpool Hope University.

Summary

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.

Product details

• Authors: Ella Houston
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 03.06.2024
• EAN: 9781032560229
• ISBN: 978-1-0-3256022-9
• No. of pages: 146
• Series: Autocritical Disability Studies
• Subjects: Humanities, art, music > Art > General, dictionaries; Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Media, communication > Media science; Advertising, Media Studies, MEDICAL / Public Health, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies, HEALTH & FITNESS / Physical Impairments, SOCIAL SCIENCE / People with Disabilities, BUSINESS & ECONOMICS / Industries / Media & Communications, DESIGN / Graphic Arts / Commercial & Corporate, Personal & public health, Coping with disability, Industrial / commercial art & design, Disability: social aspects, Media, Information & Communication Industries, Personal and public health / health education, Design, Industrial and commercial arts, illustration, Coping with / advice about physical impairments / disability