Revolutionizing the Ai-Digital Landscape - A Guide to Sustainable Emerging Technologies for Marketing

This book investigates the growing influence of artificial intelligence in the marketing sphere providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.In addition, the book offers a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This helps entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals.As the digital landscape continues to evolve rapidly, this book serves as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses many topics, including customer experience, content marketing, AI strategy, and digital marketing tools.

Product details

• Authors: Alex Dutta Khang
• Assisted by: Nishu Ayedee (Editor), Sandeep Chatterjee (Editor), Chatterjee Sandeep (Editor), Pushan Kumar Dutta (Editor), Dutta Pushan Kumar (Editor), Sachin Gupta (Editor), Gupta Sachin (Editor), Alex Khang (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 06.06.2024
• EAN: 9781032688312
• ISBN: 978-1-0-3268831-2
• No. of pages: 350
• Subjects: Social sciences, law, business > Business > Economics; BUSINESS & ECONOMICS / Workplace Culture, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / Multilevel, BUSINESS & ECONOMICS / Marketing / Direct, Research & development management, Sales & marketing, Engineering: general, Sales and marketing, Ownership and organization of enterprises, Ownership & Organization Of Enterprises, Research and development management