Fr. 236.00

David Bowie, Francis Buttle, Buttle Francis, Dogan Gursoy, Dogan (Washington State University Gursoy, Gursoy Dogan

Hospitality Marketing - Principles and Practices

English · Hardback

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Description

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.

Product details

Authors	David Bowie, Francis Buttle, Buttle Francis, Dogan Gursoy, Dogan (Washington State University Gursoy, Gursoy Dogan
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	15.08.2022

EAN	9781032030364
ISBN	978-1-0-3203036-4
No. of pages	402
Subjects	Social sciences, law, business > Business > Advertising, marketing Hospitality industry, BUSINESS & ECONOMICS / Marketing / General, Sociology: sport and leisure, Sales & marketing, Hospitality and service industries, Retail and wholesale industries, Sports and Active outdoor recreation

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