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Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical.
List of contents
1. Making Sense of Communication, 2. Conceptualizing Communication Theory, 3. Communication Theory and Research, 4. Signs, Symbols, and Semantics, 5. Organizing and Sending Messages, 6. Explaining and Understanding Human Behavior, 7. Discourse and Change, 8. Communication in Developing Relationships, 9. Communication in Sustaining Relationships, 10. Processes of Persuasion, 11. Communication in Organizations, 12. Theories of Group and Family Communication, 13. Theories of Health Communication, 14. Technology and Media Processing, 15. Theories of Communication, Culture, and Critique, Glossary
About the author
Kory Floyd is a professor of communication at the University of Arizona, USA.
Paul Schrodt is the Philip J. and Cheryl C. Burguière’s Professor of Communication Studies at Texas Christian University, USA.
Larry A. Erbert is an associate professor of communication at the University of Colorado Denver, USA.
Kristina M. Scharp is an associate professor in the Department of Communication at Rutgers University, USA.
Summary
Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical.
