Making Marketing Happen

Summary

Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.

Product details

• Authors: Brian Smith, Brian D. Smith, Brian D. (Pragmedic Limited and Hertfordshi Smith
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 13.12.2021
• EAN: 9781138441248
• ISBN: 978-1-138-44124-8
• No. of pages: 394
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management