Design-Centered Entrepreneurship

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.

Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.

This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.

Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.

List of contents

Introduction
1. Step 1: Problem Finding
2. Step 2: Fact Finding
3. Step 3: Problem Definition
4. Step 4: Idea Finding
5. Step 5: Evaluate and Select
6. Steps 6, 7 and 8: Solution Implementation
8. Entrepreneurial Leadership by Design
Conclusion

About the author

Min Basadur is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity.
Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A.
Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.

Summary

Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials.

Product details

• Authors: Min Basadur, Min (Mcmaster University Basadur, Basadur Min, Michael Goldsby, Goldsby Michael, Rob Mathews, Mathews Rob
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 06.05.2022
• EAN: 9781032070162
• ISBN: 978-1-0-3207016-2
• No. of pages: 332
• Subjects: Natural sciences, medicine, IT, technology > Technology > Miscellaneous; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / New Business Enterprises, DESIGN / General, DESIGN / Product, TECHNOLOGY & ENGINEERING / Industrial Design / General, Industrial / commercial art & design, Technical design, Business mathematics & systems, Design, Industrial and commercial arts, illustration, Business mathematics and systems, Entrepreneurship / Start-ups