Value First, Then Price - Building Value-Based Pricing Strategies

Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.

Summary

Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.

Product details

• Authors: Andreas (Hinterhuber and Partners Hinterhuber, Andreas (Universita Ca'''' Foscari Ve Hinterhuber
• Assisted by: Andreas Hinterhuber (Editor), Hinterhuber Andreas (Editor), Todd C. Snelgrove (Editor), Snelgrove Todd C. (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 28.12.2021
• EAN: 9781032012193
• ISBN: 978-1-0-3201219-3
• No. of pages: 272
• Subjects: Social sciences, law, business > Business > Economics; Business & Economics / General, Market research, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing management, Sales and marketing, Sales and marketing management